The results of our first Africa attractiveness survey highlight what over 500 business leaders had to say about Africa's growth story, the latest foreign direct investment
(FDI) trends and the region’s growth potential. FDI flows have increased strongly in the past decade, investor perceptions of Africa are ever improving and the outlook
is positive, with capital inflows forecast to reach US$150b by 2015.
With a 160-year presence in Africa, and as a global organization that invests in the continent, we believe these trends are hugely encouraging.
At the same time, we recognize that much more could be done to realize the enormous potential that Africa offers. In spite of the growth trends, Africa still attracts less than 5% of global FDI projects. We believe that this does not fully reflect the attractiveness of a region that has one of the fastest economic growth rates, enjoys the highest returns on investment in the world and is making strong progress towards political reform, macroeconomic stability and social development.